People and customs

The people of Istria have always been farm labourers, but what they really engaged in was defined by the configuration of the surrounding land.

In the mountains of Ćićarija Istrian people were humble shepherds, proof of which are numerous folk proverbs: Ovaca bez pastira ne da ni mlika ni sira. (Sheep without shepherds yield neither milk nor cheese) Ki čuva ovcu, čuva i vunu (He who tends sheep, also keeps wool). In the middle of this little continent grey soil dominates, which is difficult to cultivate, but beneficial. This very soil has borne the Istrian-plowman. Southwest Istria, of deep red soil, is the area of excellent winegrowers, who are surrounded by their empire of Malvasia, whereas the coastal part of the peninsula has always been known for fishing: Ki spi, ribe ne lovi. (Those who sleep, catch no fish.)


Praises from abroad to Istria

  • Best Olive Oil Region in the world 2016, 2017 and 2018

  • Istria 52 Places To Go In 2017

  • 10 Best European
    Wine Destinations 2016

  • 10 Best Wine Travel Destinations 2015

  • World's 2nd Best Olive Oil Region 2010 - 2015

  • Top 10 Valentine's Day Retreats 2014

Already receiving significant earned media in outlets such as National Geographic Traveler Huffington Post and mention in notable guidebooks like Lonely Planet, international journalists and tour operators alike continue the praise heaped upon the Istrian peninsula and all it has to offer making it one of the world's top destinations.