Istria - Clean As Can Be

One of the most successful, traditional ecological activity is called 'No to pollution - Istria'. It was initiated by the Istria Tourist Board in collaboration with tourist offices throughout Istria.

This ecological program begins on the first day of spring and ends on the first day of summer. It covers a whole range of activities whose common objective is to preserve the ecological balance in Istria, especially focusing on the cleanliness of beaches and tourist resorts. Finally, by widely including kindergartens and elementary schools, educating and informing the youngest generation about the importance of preserving and keeping all that has been inherited. 

Set up in 1995, the environmental and educational campaign was initially dedicated to cleaning up the environment but gradually it turned to learning more about the protected landscapes of Istria, the endemic species that live in the region, and Istria's natural resources, such as water and forests, and its subterranean and seafloor environments. In addition to learning about traditional heritage and the need for preserving cultural heritage, we also searched for the largest tree, and picked our favourite nature parks and Istria's loveliest panoramic vistas.


Praises from abroad to Istria

  • Best Olive Oil Region in the world 2016, 2017 and 2018

  • Istria 52 Places To Go In 2017

  • 10 Best European
    Wine Destinations 2016

  • 10 Best Wine Travel Destinations 2015

  • World's 2nd Best Olive Oil Region 2010 - 2015

  • Top 10 Valentine's Day Retreats 2014

Already receiving significant earned media in outlets such as National Geographic Traveler Huffington Post and mention in notable guidebooks like Lonely Planet, international journalists and tour operators alike continue the praise heaped upon the Istrian peninsula and all it has to offer making it one of the world's top destinations.