The Next Great Destinations 2018


The most influential media channel in the world, the American Forbes magazine, has included the Istrian peninsula in its online edition of the most desirable world destinations in 2018.

Writing the article for Forbes, journalist Ann Abel asked a number of experts for their opinion and compiled a list of eight (so far) undiscovered jewels worth visiting in 2018, which are worthy of replacing others of the (formerly) more widely known places to visit.

Forbes points out that guests in Istria can experience the region's authenticity, and that, although the Istrian coast is known for its summer resorts, its interior also hides a number of gastronomic, historical and cultural gems. As a gastronomic highlight, the award-winning extra virgin Chiavalon olive oils and the Kabul winery’s top quality white and red wines together with the guided truffle hunting tours at the foot of Motovun are also mentioned.  These are in addition to a number of other opportunities for active holidays in Istria, from cycling and hiking to horseback riding.

Forbes also reveals to its readers the medieval Istrian towns of Grožnjan, over the valley of the River Mirna, with 68 art galleries and ateliers and Završje, an excellent example of medieval architecture in Istria.  So too the rocky town of Bale, with its gallery of naive art and the nearby Vrsar sculpture park by Croatian great sculptor Dušan Džamonja should also not be missed.

Along with Istria, the list also included the Italian town of Lecce as a counterpart to Florence, the Uruguayan region of Maldonado named the South American Tuscany alongside Andalusia and southern Spain, which they recommend instead of Provence and southern France.


Praises from abroad to Istria

  • Best Olive Oil Region in the world 2016, 2017 and 2018

  • Istria 52 Places To Go In 2017

  • 10 Best European
    Wine Destinations 2016

  • 10 Best Wine Travel Destinations 2015

  • World's 2nd Best Olive Oil Region 2010 - 2015

  • Top 10 Valentine's Day Retreats 2014

Already receiving significant earned media in outlets such as National Geographic Traveler Huffington Post and mention in notable guidebooks like Lonely Planet, international journalists and tour operators alike continue the praise heaped upon the Istrian peninsula and all it has to offer making it one of the world's top destinations.