About us

The Istria Tourist Board was founded in December 1994 with its headquarters in Poreč, at Pionirska Street 1. The tourist board is a legal person. The rights and obligations of the tourist board are regulated by the Act on Tourist Boards and the Promotion of Croatian Tourism, and by the Board’s statute. The tourist board has the status of a legal person from the day of its registration in the Register of Tourist Boards which is maintained by the Ministry of Tourism. The main task of the Istria Tourist Board is to support, maintain, improve and promote of all the county’s existing tourist resources and potential and to create a strong and recognizable brand for Istria. In addition, the county tourist board also has the following tasks:

  • to co-operate and coordinate with legal and physical persons who are either directly or indirectly involved in tourism at county level in order to jointly agree, determine and implement the tourism development plan as part of the county’s overall economic development plan,
  • to support and assist the development of tourism in municipalities and towns which are not touristically developed,
  • to offer expert and all other possible help to the tourist offices of the municipalities or towns on all matters of importance for their work and development,
  • to support, coordinate and organise economic, cultural, sporting and other shows and events of importance for the whole county,
  • to develop programmes and plans for the promotion of the county’s tourist products, paying attention to the individual characteristics of each tourist location,
  • to determine, organise and implement all tasks related to the promotion of the county’s tourist products in accordance with the basic guidelines of the Croatian National Tourist Board,
  • to collect daily and collate monthly data on tourist numbers and any other data of importance for the monitoring of the execution of given tasks and goals (aggregate report of municipalities and towns),
  • to prepare semi-annual and annual reports, analyses and evaluations of the accomplishment of the work programme and financial plan of the county tourist board,
  • to carry out all other tasks entrusted to it by the tourist offices of municipalities and towns and by the Croatian National Tourist Board.



Praises from abroad to Istria

  • Best Olive Oil Region in the world 2016, 2017 and 2018

  • Istria 52 Places To Go In 2017

  • 10 Best European
    Wine Destinations 2016

  • 10 Best Wine Travel Destinations 2015

  • World's 2nd Best Olive Oil Region 2010 - 2015

  • Top 10 Valentine's Day Retreats 2014

Already receiving significant earned media in outlets such as National Geographic Traveler Huffington Post and mention in notable guidebooks like Lonely Planet, international journalists and tour operators alike continue the praise heaped upon the Istrian peninsula and all it has to offer making it one of the world's top destinations.