The International Public Call for the Creation of the Communication Umbrella – the Big Idea

In line with the findings and postulates of the 2015-2020 Strategic and Operating Marketing Plan, the Istria Tourist Board (ITB) launched the process for the selection of the Big Idea as the Communication Umbrella Concept of Istrian tourism by publishing on 4 July 2016 on its webpage the international call for the submission of applications for taking part in the creation of said communication concept, which will represent a backbone of the fully integrated Istrian marketing communication system in the following five to ten years.

The selection of the bidders for the creation of the communication concept of Istrian tourism will be carried out in two phases. The first pre-qualification phase will be open until 20 July, which is a deadline for the submission of documentation by potential agencies and does not require creative proposals but only evidence of their eligibility. Then follows the second phase which will include the participation of a maximum of five agencies selected by a special selection committee. They will be invited for the introductory meeting and the presentation of the project task.

Bids containing their creative proposals must be submitted by the selected bidders until 2 September 2016. Each presented conceptual design will be first market tested on a representative sample of the target group in four priority emitting markets, which will be followed by the evaluation of submitted proposals and concepts. Finally, one bid will be selected and the contract signed with the selected agency. The selection and the presentation of the selected communication umbrella concept is expected until the end of 2016. 

The entire public call documentation is available on: www.istra.hr/en/pr/itb/tenders/big-idea


Praises from abroad to Istria

  • Best Olive Oil Region in the world 2016, 2017 and 2018

  • Istria 52 Places To Go In 2017

  • 10 Best European
    Wine Destinations 2016

  • 10 Best Wine Travel Destinations 2015

  • World's 2nd Best Olive Oil Region 2010 - 2015

  • Top 10 Valentine's Day Retreats 2014

Already receiving significant earned media in outlets such as National Geographic Traveler Huffington Post and mention in notable guidebooks like Lonely Planet, international journalists and tour operators alike continue the praise heaped upon the Istrian peninsula and all it has to offer making it one of the world's top destinations.