Istria at the exclusive Merano Wine Festival

Istria achieved huge success at this year's Merano Wine Festival that took place in the fairy-tale South Tyrolean town of Merano. It is actually one of the most exclusive events dedicated to the wine industry and culinary excellence in this part of Europe.

The 26th edition that lasted for five days, from the 10th until the 14th November, was host to over 450 wineries from Italy and throughout the world, at which 200 “masters of taste” and 15 renowned chefs also took part, whilst the event was attended by an incredible 10,000 visitors.

In this way, Istria had the exceptional opportunity of representing its gourmet offer through 22 companies from wineries and the extra virgin olive oil and beer sectors within the historical building of the Kurhaus where the most important events of the Festival take place.

Istrian exhibitors attracted a large audience of gourmet aficionados and operators from the sector and gastronomy enthusiasts who had the opportunity of becoming acquainted with the best of Istrian produce. Participation in such a respectable event is of particular importance for Istria and this is why the Istria Tourist Board took over the organisation of participation in this important international exhibition.


Praises from abroad to Istria

  • Best Olive Oil Region in the world 2016, 2017 and 2018

  • Istria 52 Places To Go In 2017

  • 10 Best European
    Wine Destinations 2016

  • 10 Best Wine Travel Destinations 2015

  • World's 2nd Best Olive Oil Region 2010 - 2015

  • Top 10 Valentine's Day Retreats 2014

Already receiving significant earned media in outlets such as National Geographic Traveler Huffington Post and mention in notable guidebooks like Lonely Planet, international journalists and tour operators alike continue the praise heaped upon the Istrian peninsula and all it has to offer making it one of the world's top destinations.