The Branding of Central Istria

The Central Istria Tourist Board (TZSI) welcomes 2018 with a new visual identity and destination slogan: Central Istria. Authentic Istria.

The project of branding of central Istria was completed in December 2017 and implemented with the support of the Croatian National Tourist Board (HTZ). It was presented at a press conference held on 3rd January, at the Pazin Cave viewpoint centre, that has recently been equipped and decorated with the financial support of the Croatian National Tourist Board as well.

The new logo was styled in harmony with the Croatian and Istrian logos, and its first application was imagined through a bilingual presentation brochure made in several versions: Croatian-Italian, English-German and French-Slovenian.

Brochures are available in pdf format on our web site:
» www.istra.hr/en/planning-your-travel-and-stay/brochures/central-istria



Praises from abroad to Istria

  • Best Olive Oil Region in the world 2016, 2017 and 2018

  • Istria 52 Places To Go In 2017

  • 10 Best European
    Wine Destinations 2016

  • 10 Best Wine Travel Destinations 2015

  • World's 2nd Best Olive Oil Region 2010 - 2015

  • Top 10 Valentine's Day Retreats 2014

Already receiving significant earned media in outlets such as National Geographic Traveler Huffington Post and mention in notable guidebooks like Lonely Planet, international journalists and tour operators alike continue the praise heaped upon the Istrian peninsula and all it has to offer making it one of the world's top destinations.