About the region

Umag-Umago, Buje-Buie and Novigrad-Cittanova create the gateway to the magic land called Istria. You can enjoy some 50 km of beautiful beaches. In the hinterland, standing on the Karst terraces, you can see and smell the sea.

Make your vacation an adventure full of passion

Today’s wellness tourism in Umag-Umago  can be traced back all the way to the Roman rustic villas. Here you can engage in sports and recreation, all in all an active vacation where you can recharge your batteries. Umag-Umago o offers its old-town streets and squares, and numerous paths for easygoing bike rides, horse riding and walks for you to enjoy. North-west Istrian landscape has been molded over 2 000 years of commitment and affection for its red soil. Its surreal beauty will surely have an affect on you. Let yourself go and enjoy the beauty of nature, the peace and quiet will have a soothing effect on your soul. When you come to Umag-Umago, you have at your disposal some 100 tennis courts and the beautiful tennis stadium in Stella Maris.

If you prefer a more peaceful way of living, be sure to visit Novigrad-Cittanova, a typical small fishing town near Umag-Umago. The old town with its well protected port and picturesque coast will make your stay exceptional. Taking a walk across the Novigrad-Cittanova seaside path (lungomare), listening to the sea sounds and the breeze running through the pine-tree tops, you will forget your everyday troubles and feel free as a bird.

On the cape situated furthest to the west of Istria, there is a small fishing place called Savudrija. The most prominent attraction is the oldest lighthouse in Istria, at which one can stay. The lighthouse was built in 1818, and is 36 m tall. The fishing past of the place is still evident from the unique way its inhabitants store their fishing-boats, raised high on special wooden supports.

Brtonigla-Verteneglio, a small place of great discoveries, represents the center of the region. Woods and the Mediterranean macchia are filled with game, making this area ideal for those who appreciate kynology and hunting tourism. Brtonigla-Verteneglio represents an interesting stop at the long paths of tradition, turned into a culture of genuine pleasure and top quality products one simply must taste.

These paths will finally lead you to Buje-Buie, the center of the most famous wine and olive-growing district of Istria. Should you choose to look into its hidden corners, visit its restaurants and taverns, enter its surroundings filled with magnificent mediaeval citadels, this picturesque little town will reveal itself to you in all its magnificence.

Take the pleasure of an active vacation while learning more about the rich tradition of Istria. Enjoy the exquisite Istrian gastronomic specialties and taste its renowned wines, while at the same time following top cultural and sporting events. Are you already considering coming back?


Praises from abroad to Istria

  • Best Olive Oil Region in the world 2016, 2017 and 2018

  • Istria 52 Places To Go In 2017

  • 10 Best European
    Wine Destinations 2016

  • 10 Best Wine Travel Destinations 2015

  • World's 2nd Best Olive Oil Region 2010 - 2015

  • Top 10 Valentine's Day Retreats 2014

Already receiving significant earned media in outlets such as National Geographic Traveler Huffington Post and mention in notable guidebooks like Lonely Planet, international journalists and tour operators alike continue the praise heaped upon the Istrian peninsula and all it has to offer making it one of the world's top destinations.